Best Western Hotels & Resorts will launch its new lifestyle boutique brand, Vib, in Southeast Asia.
The company has signed an agreement for a new-build Vīb hotel in Vientiane, the capital of Laos that will be the first hotel in the region to be flagged a Vib property.
Scheduled to open in 2018, the new hotel will illustrate the brand’s design that combines value and style.
“When we first revealed the Vīb concept earlier this year, it was clear that this contemporary product would work extremely well in Southeast Asia – one of the world’s most dynamic regions,” said Olivier Berrivin, Best Western Hotels & Resorts’ Managing Director of International Operations – Asia.
The new Vīb hotel will be located in the centre of Vientiane, close to the night market, Lao National Museum, Black Stupa and Patuxai Monument.
All 70 rooms will be designed with comfort, convenience and connectivity in mind, including complimentary Wi-Fi. The hotel will also feature a social lobby area, “grab n’ go” snack station, and a “Zen Zone” for relaxation.
“Vīb is an incredibly exciting new concept and we have seen a high level of interest from developers across the world,” commented Ron Pohl, Best Western Hotels & Resorts’ Senior Vice President of Brand Management.
The new Vīb hotel will join the existing Best Western Vientiane Hotel in the heart of the Laos capital.